Guide: 7 Steps to Better Experiment Design
Learn the 7 essential steps every engineering team should take before launching an experiment.
By Luke Sonnet, PhD, GrowthBook Head of Experimentation
Poorly planned experiments waste time and lead to bad decisions.
In this free guide: 7 Steps to Better Experiment Design, Luke Sonnet distills years of industry experience at X/Twitter, Facebook, and GrowthBook into a practical, easy-to-follow checklist that helps you:
- Design experiments that produce statistically valid insights
- Avoid false positives and inconclusive results
- Build confidence in your data and decision-making
It’s the ultimate pre-flight checklist for engineers who want to move fast without breaking their analytics.
Poorly planned experiments waste time and lead to bad decisions.
In this free guide: 7 Steps to Better Experiment Design, Luke Sonnet distills years of industry experience at X/Twitter, Facebook, and GrowthBook into a practical, easy-to-follow checklist that helps you:
- Design experiments that produce statistically valid insights
- Avoid false positives and inconclusive results
- Build confidence in your data and decision-making
It’s the ultimate pre-flight checklist for engineers who want to move fast without breaking their analytics.
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What GrowthBook Does
GrowthBook is the open-source feature flagging and experimentation platform that helps engineering and product teams ship confidently and learn faster.
Experiment Confidently
Run trustworthy experiments with flexible statistical engines.
Improve Performance
Dramatically reduce load times with our open source SDKs and use our intuitive API.
Feature Flag Safely
Deploy new features, target roll outs, and run new A/B tests all from our easy-to-use platform.
Explore Freely
Integrate seamlessly with your existing analytics and data warehouse.
Hear from Teams Using GrowthBook
"GrowthBook has changed the way we think about experiments. It allowed us to uplevel our code, speed up decision-making."
— Diego Accame, Director of Engineering & Growth, Upstart
“Being able to spin up new metrics mid-experiment is a game changer. This was simply never possible before.”
— Merritt Aho, Digital Analytics Lead, Breeze Airways
“We didn’t have a fraction of the features that we have now. GrowthBook is much better and more cost effective.”
— John Resig, Chief Software Architect, Khan Academy