Guide: 10 Things To Do Before Running an Experiment

Learn the 10 essential steps every engineering team should take before launching an experiment.
Poorly planned experiments waste time and lead to bad decisions.

This free guide: 10 Things To Do Before Running an Experiment, written by GrowthBook’s Lead Data Scientist Luke Sonnet, PhD, distills years of industry experience into a practical, easy-to-follow checklist that helps you:

- Design experiments that produce statistically valid insights
- Avoid false positives and inconclusive results
- Build confidence in your data and decision-making


It’s the ultimate pre-flight checklist for engineers who want to move fast without breaking their analytics.
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What GrowthBook Does

GrowthBook is the open-source feature flagging and experimentation platform that helps engineering and product teams ship confidently and learn faster.

Experiment Confidently

Run trustworthy experiments with flexible statistical engines.

Improve Performance

Dramatically reduce load times with our open source SDKs and use our intuitive API.

Feature Flag Safely

Deploy new features, target roll outs, and run new A/B tests all from our easy-to-use platform.

Explore Freely

Integrate seamlessly with your existing analytics and data warehouse.

Hear from Teams Using GrowthBook

"GrowthBook has changed the way we think about experiments. It allowed us to uplevel our code, speed up decision-making."
— Diego Accame, Director of Engineering & Growth, Upstart

“Being able to spin up new metrics mid-experiment is a game changer. This was simply never possible before.”
— Merritt Aho, Digital Analytics Lead, Breeze Airways

“We didn’t have a fraction of the features that we have now. GrowthBook is much better and more cost effective.”
— John Resig, Chief Software Architect, Khan Academy